I just found an ad on craigslist for an eGaming analyst for PlayNow. maybe once the position is filled, we might start to see some improvements.
eGaming Analyst
eGaming Analyst (Vancouver, BC)
Date: 2012-09-21, 1:19PM PDT
Reply to: see below
The eGaming Analyst is accountable to the Analytics Manager, eGaming Marketing to deliver professional services and solutions to the division by: anticipating and conducting product and marketing analysis, designing and performing research as well as analyzing data to identify/explain trends, making recommendations and supporting business cases relevant to the eGaming division. This role will manage or lead small projects within the division advising on the development of strategic business initiatives and plans related to the games and products on PlayNow.com. The eGaming Analyst will act as a consultative partner by providing expertise, analysis and advice to internal stakeholders within BCLC, as well as external to the organization to enable the business to deliver on eGaming programs and initiatives efficiently and effectively.
Accountabilities
-Develops strategies and plans for market analysis to support the achievement of the division by working closely with Product and Marketing Managers.
-Participates and actively contributes in the development of overall marketing and product strategies for the eGaming division. Proactively resolves complex issues and demonstrates innovative thinking by regularly making recommendations.
-Conducts accurate in-depth analysis on all marketing related initiatives:
Reporting -- develops and updates dashboards, snapshots and management reports viaEnterprise Business Intelligence (BI) toolset, and delivers high quality presentations to senior leadership on performance
Research & Analytics -- forecasts/projects financial targets/budget, performs expert market analysis, identifies/explains trends and future considerations, provides analysis on new games or game enhancements, conducts research to profile poker/casino/lottery players, provides expert advice on upcoming marketing promotions and conducts comprehensive post promotion analysis to determine success, provides analysis for business cases, etc.
Information Management -- identifies/recommends new KPIs, ensures integrity of data, recommends data enhancements, and is a Cognos champion
-Builds strategic relationships with other divisions within BCLC and other Lottery jurisdictions in Canada as it relates to eGaming to gather and exchange market information at an advanced level.
Minimum Required Qualifications:
Education and Experience
-The knowledge and skills for this position would typically be acquired through a degree in a business discipline such as business analytics, economics, marketing or bachelor of commerce
-Three to five years related experience in marketing analytics and/or research
-Equivalent combination of education and/or experience will be considered.
Technical Skills
-Sound knowledge of principles, concepts, practices, techniques and tools in the areas of research, analysis, and data mining
-Experience evaluating marketing promotions and campaigns
-Familiarity with online casino, poker and lottery products
-Familiarity with business, marketing and sales principles, concepts, practices, techniques and tools
-Excellent analytical ability, a strong understanding of analytical concepts and well developed creative problem solving skills
-Excellent knowledge and understanding of quantitative and qualitative analytical skills
-Advanced communication skills, both written and oral with the ability to explain complex information in an effective manner
-Ability to act on own initiative, to exercise sound judgment and to prioritize tasks
-Ability to work with a high degree of accuracy and attention to detail
-Excellent interpersonal, time management multi-tasking and organizational skills
-Strong knowledge of Cognosand MS office suite (Access, Excel).
If this sounds like you....please apply online online to Posting #2012.108 eGaming Analyst.
http://www.bclc.com/careers